Outline your expectations and define a consistent marketing approach and messaging for partners to sell your solutions. By providing the marketing tools your partners need, you increase your brand’s visibility and deepen your partners’ commitment to upholding it.

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Follow this checklist to get started on your channel partner marketing plan and set your channel partners up for success. Use it as a guide to determine your marketing efforts, collaborate on ideas, and equip partners with essential resources that convert clients. The checklist includes how to: