For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)

For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)

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As the name suggests, Co-MIT is an arrangement where an MSP works along with the internal IT team to manage an organization’s IT. The extent of the MSP’s involvement is governed by the terms of the SLA (Service Level Agreement) that the organization and the MSP together draw up. Usually, the organization’s internal IT team handles mission-critical processes and those that are unique to the organization, while the MSP takes care of auxiliary functions such as server maintenance, upgrades, tech support, etc. Sometimes, organizations planning a major IT overhaul, such as cloud migration or digitization, may also enlist an MSP’s expertise to help them along their journey. Yet other organizations could leave handling the security aspect of IT to MSPs. Organizations may choose the Co-MIT way for a variety of other reasons - to attain higher efficiency, to support an understaffed/inadequately-experienced IT team, to accelerate expansion, etc.

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What MSPs providing Co-MIT should do:

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Align your goals with the organization’s goals

The first step towards a successful Co-MIT relationship is to thoroughly understand the organization’s overall goals and expectations from you, and formulate a strategy to take them where they want to be.  Having a clear, two-way communication channel is instrumental in ironing out possible conflicts and aligning the interests of both parties.

‍

Bring out the best in the internal IT team

As a Co-Managed IT service provider, your primary goal should be to help the internal IT maximize their productivity. You could do this by providing them with tools (which are already at your disposal), and teaching them best practices that you’ve gleaned from working across industries and verticals.

‍

Be accountable

Even if you make a mistake because you were provided with incorrect data, or an inefficient practice that the organization follows; that is, even if the organization is partly to blame for the mistake, try to take responsibility for it and not pass the blame around. Doing so not only saves precious time in correcting the mistake but also makes the organization trust you more.

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Things MSPs providing Co-MIT should avoid at all costs

‍

Be pushy

Don’t try to impose your ideas and working practices on the organization from the word go. You may be in the right, but it’ll only make the incumbent teams resentful. 

‍

Violate their privacy

Most organizations want their data to reside only in their servers and not be stored anywhere else. Ensure you don’t breach their privacy codes (even accidentally) by downloading or transferring their data to your personal systems. Organizations can even start legal proceedings against you if such an event comes to light. 

‍

Share sensitive information about your other clients

Some clients may even choose to keep their vendor information secret, so it’s best to avoid divulging any information about one client to another unless you have their written consent.

‍

Tell me something I don't know - I won't leave you until I know about it as much as you do. Later, I'll make sure I know more about it than you.

‍

Looking for a tool that’s custom-built for MSPs to streamline the sales process end-to-end? Give Zomentum a go. 

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SEO for MSPs PPC for MSPs
Definition Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks. Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost Generally, lower cost as it's based on time and effort to optimize your website. Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results Takes time to see significant results, often several months to gain visibility in organic listings. Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability Sustainable over the long term if you consistently maintain your SEO efforts. Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality Usually, it has higher click quality as users find organic results more trustworthy and relevant. Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition Competing with other websites for organic rankings, but the playing field can be more level. Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options Limited control over specific keywords that drive traffic; relies on keyword optimization. Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking Tracking and measuring results can be challenging, but tools like Google Analytics can help. Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy Builds a strong online presence and brand authority over time. Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs No direct click costs; traffic is "free" once you've optimized your site. Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results Focuses on achieving high rankings in organic search results. Focuses on paid ads displayed above organic results.
Keyword Research Important for optimizing content and targeting relevant keywords. Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.
For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)
For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)

For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)

Banner image of Navigating the realm of Co-Managed IT services

‍

As the name suggests, Co-MIT is an arrangement where an MSP works along with the internal IT team to manage an organization’s IT. The extent of the MSP’s involvement is governed by the terms of the SLA (Service Level Agreement) that the organization and the MSP together draw up. Usually, the organization’s internal IT team handles mission-critical processes and those that are unique to the organization, while the MSP takes care of auxiliary functions such as server maintenance, upgrades, tech support, etc. Sometimes, organizations planning a major IT overhaul, such as cloud migration or digitization, may also enlist an MSP’s expertise to help them along their journey. Yet other organizations could leave handling the security aspect of IT to MSPs. Organizations may choose the Co-MIT way for a variety of other reasons - to attain higher efficiency, to support an understaffed/inadequately-experienced IT team, to accelerate expansion, etc.

‍

What MSPs providing Co-MIT should do:

‍

Align your goals with the organization’s goals

The first step towards a successful Co-MIT relationship is to thoroughly understand the organization’s overall goals and expectations from you, and formulate a strategy to take them where they want to be.  Having a clear, two-way communication channel is instrumental in ironing out possible conflicts and aligning the interests of both parties.

‍

Bring out the best in the internal IT team

As a Co-Managed IT service provider, your primary goal should be to help the internal IT maximize their productivity. You could do this by providing them with tools (which are already at your disposal), and teaching them best practices that you’ve gleaned from working across industries and verticals.

‍

Be accountable

Even if you make a mistake because you were provided with incorrect data, or an inefficient practice that the organization follows; that is, even if the organization is partly to blame for the mistake, try to take responsibility for it and not pass the blame around. Doing so not only saves precious time in correcting the mistake but also makes the organization trust you more.

‍

Things MSPs providing Co-MIT should avoid at all costs

‍

Be pushy

Don’t try to impose your ideas and working practices on the organization from the word go. You may be in the right, but it’ll only make the incumbent teams resentful. 

‍

Violate their privacy

Most organizations want their data to reside only in their servers and not be stored anywhere else. Ensure you don’t breach their privacy codes (even accidentally) by downloading or transferring their data to your personal systems. Organizations can even start legal proceedings against you if such an event comes to light. 

‍

Share sensitive information about your other clients

Some clients may even choose to keep their vendor information secret, so it’s best to avoid divulging any information about one client to another unless you have their written consent.

‍

Tell me something I don't know - I won't leave you until I know about it as much as you do. Later, I'll make sure I know more about it than you.

‍

Looking for a tool that’s custom-built for MSPs to streamline the sales process end-to-end? Give Zomentum a go. 

‍

‍

For MSPs: Navigating the realm of Co-Managed IT services (Co-MIT)