Enabling MSP businesses to thrive against COVID-19

Enabling MSP businesses to thrive against COVID-19


Welcome to the one-millionth communication about COVID19.  I have tried to remain silent to this point to let you focus on doing the things that needed your immediate attention - taking care of your staff, your customers, and your cash flow. 


I sincerely hope that has all gone smoothly, and you have settled into a more predictable, albeit still turbulent, and regularly uncomfortable rhythm. We wish you all the best – both from a personal and family health perspective as well as a financial perspective.


My own experience as an MSP during the 9/11 


It was incredibly turbulent and at times downright terrifying, but if there was one thing, I learned from that experience, it was this – in times of crisis, the businesses who figure out who to communicate and deliver their value to their customers are generally the same businesses who recover most quickly. In order to do that well, everyone in your organization often must add the “sales hat” to whatever hats they wear organizationally and help the company thrive.


As someone in the channel space who understands and cares about the MSP community, I want to help you and here is how I firmly believe that Zomentum can contribute to your success:

We are removing all license restrictions from our product for the months of April and May, allowing each of our partners to pay $39/month - whether you have one person using the system or 100. 


When everyone needs to sell, everyone should be able to use the sales management solution. We sincerely hope this helps you thrive in the face of adversity.


You are welcome to schedule a demo HERE


In my entire career, it has been evident to me that channel partners are amongst the most exceptional, most caring people I have ever met. It is hard to wake up every morning and make sure all the trains run on time from a technical perspective. It is a thankless job most days punctuated occasionally by the infantile tirades of customers who are down and are just looking for someone to blame. 


My hope during this pandemic is that all those customers will be a little kinder and more appreciative of you and your teams. I want you to know that for every thank you or a smile that your customers forget to show, I continue to cheer you on with childish glee. I most sincerely desire that we at Zomentum can help you continue to sell, thrive, and come out of this situation we are all in no worse than when you went in. Please let me know if there is anything we can do to help make that a reality.


Regards,

Ted Roller

Channel Chief

Zomentum

SEO for MSPs PPC for MSPs
Definition Optimizing your website to rank organically in search engine results pages (SERPs) without paying for clicks. Paying for advertisements that appear at the top of SERPs, and you're charged each time someone clicks on your ad.
Cost Generally, lower cost as it's based on time and effort to optimize your website. Can be expensive, as you pay for every click on your ads, and costs can add up quickly.
Time to Results Takes time to see significant results, often several months to gain visibility in organic listings. Provides immediate results; your ads can start generating traffic and leads as soon as your campaign is live.
Sustainability Sustainable over the long term if you consistently maintain your SEO efforts. Reliant on a continuous budget; traffic stops when you stop paying for ads.
Click Quality Usually, it has higher click quality as users find organic results more trustworthy and relevant. Click quality can vary, and not all clicks may lead to conversions, potentially leading to a wasted budget.
Competition Competing with other websites for organic rankings, but the playing field can be more level. Competing with other businesses for ad placements can be fierce, and costs can rise in competitive markets.
Targeting Options Limited control over specific keywords that drive traffic; relies on keyword optimization. Precise control over keywords, demographics, and location targeting, allowing for more precise audience reach.
Performance Tracking Tracking and measuring results can be challenging, but tools like Google Analytics can help. Easily track and measure performance with detailed metrics and conversion tracking tools.
Long-term Strategy Builds a strong online presence and brand authority over time. Effective for short-term goals and promotions but doesn't contribute to long-term organic growth.
Click Costs No direct click costs; traffic is "free" once you've optimized your site. Direct click costs are associated with each visitor who clicks on your ad.
Advertisements vs. Organic Results Focuses on achieving high rankings in organic search results. Focuses on paid ads displayed above organic results.
Keyword Research Important for optimizing content and targeting relevant keywords. Crucial for selecting the right keywords and managing bidding strategies for ad campaigns.
Enabling MSP businesses to thrive against COVID-19
Enabling MSP businesses to thrive against COVID-19

Enabling MSP businesses to thrive against COVID-19

Illustration of Enabling MSP businesses to thrive against COVID 19


Welcome to the one-millionth communication about COVID19.  I have tried to remain silent to this point to let you focus on doing the things that needed your immediate attention - taking care of your staff, your customers, and your cash flow. 


I sincerely hope that has all gone smoothly, and you have settled into a more predictable, albeit still turbulent, and regularly uncomfortable rhythm. We wish you all the best – both from a personal and family health perspective as well as a financial perspective.


My own experience as an MSP during the 9/11 


It was incredibly turbulent and at times downright terrifying, but if there was one thing, I learned from that experience, it was this – in times of crisis, the businesses who figure out who to communicate and deliver their value to their customers are generally the same businesses who recover most quickly. In order to do that well, everyone in your organization often must add the “sales hat” to whatever hats they wear organizationally and help the company thrive.


As someone in the channel space who understands and cares about the MSP community, I want to help you and here is how I firmly believe that Zomentum can contribute to your success:

We are removing all license restrictions from our product for the months of April and May, allowing each of our partners to pay $39/month - whether you have one person using the system or 100. 


When everyone needs to sell, everyone should be able to use the sales management solution. We sincerely hope this helps you thrive in the face of adversity.


You are welcome to schedule a demo HERE


In my entire career, it has been evident to me that channel partners are amongst the most exceptional, most caring people I have ever met. It is hard to wake up every morning and make sure all the trains run on time from a technical perspective. It is a thankless job most days punctuated occasionally by the infantile tirades of customers who are down and are just looking for someone to blame. 


My hope during this pandemic is that all those customers will be a little kinder and more appreciative of you and your teams. I want you to know that for every thank you or a smile that your customers forget to show, I continue to cheer you on with childish glee. I most sincerely desire that we at Zomentum can help you continue to sell, thrive, and come out of this situation we are all in no worse than when you went in. Please let me know if there is anything we can do to help make that a reality.


Regards,

Ted Roller

Channel Chief

Zomentum

Enabling MSP businesses to thrive against COVID-19